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Saturday, December 7 • 11:15am - 12:05pm
An Assessment of Influences on Beginning Sustainable Agriculture Producers’ Decisions to Adopt Innovative Practices

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Organic agriculture is a transformative approach that balances the goals of sustainable agriculture. Understanding how producers identify themselves may give insight as to what drives their decision to explore innovative practices. The purpose of this study was to assess influences on organic agricultural producers’ attitudes, behaviors, and decisions related to sustainable best management practices.  Rogers’ Diffusions of Innovations and the Theory of Planned Behavior (TPB) were used to analyze organic producers’ attitudes, behaviors, and decisions related to sustainable best management practices (BMP). This descriptive study utilized a survey research design of producer members of the Montana Organic Association. Data analysis was conducted to assess the relationships between questions and constructs of the TPB. Respondents considered themselves risk-takers, leaders, and deliberators who use an integrated whole farm approach. Influences of peers and social groups had a significant effect on producers’ decisions to implement sustainable BMPs.

avatar for Rebecca Kurnick

Rebecca Kurnick

Sustainability Director, Montana Ale Works
Born in the tiny town of Lovell, Maine, ‘Becca’ arrived in Montana in 2006.While working towards a B.S in Soil Science from MSU, she spent time working as a line cook for Montana Ale Works, working in the field for a certified organic market farm, and learning about pastured livestock... Read More →


Saturday December 7, 2019 11:15am - 12:05pm MST
Expedition/Venture Room

Attendees (5)